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Unlocking value growth progress through innovation in FMCG
YF is a consultancy designed to help innovative, high-growth consumer businesses achieve mainstream scale.
Using our unique position within the FMCG market, YF provides advice and a wide range of services to retailers, investors and the brands themselves.
Untapped potential
The FMCG market has vast untapped potential. Consumers are seeing newness and inspiration yet amongst the top 100 UK grocery brands, not a single one is under 20 years old. The industry is not maximising value from our world-leading branded innovation pipeline. YF exists to change that.
Accelerating and scaling
We inject an innovation-first mindset across FMCG. We collaborate with retailers and investors to make it easier for them to identify and commercialise high potential brands. This enables us to provide the highest quality advisory and support services to brands to accelerate their journey to mainstream scale.
Accelerating and scaling
We inject an innovation-first mindset across FMCG. We collaborate with retailers and investors to make it easier for them to identify and commercialise high potential brands. This enables us to provide the highest quality advisory and support services to brands to accelerate their journey to mainstream scale.
for Brands
Brands work with us on their journey to mainstream success. Our broad capabilities, combined with our deep knowledge of the market allows us to impact brands quickly and effectively in the areas they need the most.
for Retailers
Retailers work with us to serve shoppers better. We provide streamlined innovation discovery for buying teams and actively support with the management of high-potential suppliers.
for Investors
Investors work with us to feel confident in their portfolio. We provide intelligent investment and buy-side sourcing, and our world-class platform team supports everyday portfolio needs.
Why YF?
Our solutions are fuelled by insights from retailers, investors and our brand network which gives us a pulse over more than 1,500 brands in the UK. This crystallises our understanding of what it takes to really scale and unlock value in the market.
Using this approach, we work with some of the highest profile brands, retailers and investors in the country. Since we began, the brands we have worked with have grown 27x faster than the market, representing more than £1bn in revenues today.
Case studies
Hunter & Gather
How Hunter & Gather built a multi-million pound business with only the two founders.
Gopuff
How Gopuff gained more than 300 new SKUs in just 2 weeks.
Biff's
How Biff’s Raised 6 figures from industry veterans.
Get in touch
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