Privacy Policy

YF respects your privacy and is committed to protecting your personal data. We appreciate that you do not want your personal information distributed indiscriminately and this Privacy Policy tells you the types of information we collect about you when you visit our website www.weareyf.com (Site) or which we otherwise obtain directly from you or from a third party, how we use that information, and the instances in which we share your information.
The Site is operated by or on behalf of Young Foodies Limited (we, us and our), which is the data controller of the personal data collected and processed.
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
We reserve the right to change this Privacy Policy from time to time by changing it on the Site. This Privacy Policy was last updated on 30th July 2026.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Personal data, or personal information, means any information about an individual from which that person can be identified.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data includes first name, maiden name, last name, username or similar identifier, brand, role, job title, title, date of birth, gender, business information.
• Contact Data includes billing address, delivery address, email address and telephone numbers.
• Financial Data includes bank account and payment card details.
• Employment Data includes job information, role information, salary information, career history, employment interests, employment related insights and any other information disclosed by you in relation to an application for a role as part of our talent pool.
• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
• Usage Data includes information about how you use our website, products and services.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

We may, from time to time, run referral programmes or similar initiatives, such as a “Tell a Friend” programme, that invite you to provide us with the contact details of someone who is known to you who may find our products or services to be of interest. We will only use those contact details for the purpose of the relevant initiative (and not for general marketing purposes). By providing us with their details, you confirm that you have their permission to do so and must not provide us with the details of anyone from whom you do not have such permission. We reserve the right to identify you as the person who has made the referral in the message that is sent to them.

We use different methods to collect data from and about you including through:

Direct interactions. You may give us your Identity, Contact and employment data by filling in forms or by corresponding with us by post, phone, email or otherwise.

This includes personal data you provide when you:

• apply for membership with us;
• sign up for our newsletters;
• complete one of our forms using Typeform;
• purchase from our online shop;
• participate in an event which we have organised;
• request marketing to be sent to you;
• sign up for our talent pool;
• apply as an associate;
• submit an application for a role within Young Foodies itself;
• submit a form via our website;
• enter a competition, promotion or survey; or
• give us some feedback.

As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, and other similar technologies. Please see our cookie policy below for further details.

Third parties or publicly available sources. We may receive personal data about you from various third parties as set out below:

Technical Data from the following parties:

• analytics providers such as Google based outside the United Kingdom; and
• advertising networks such as LinkedIn based outside the United Kingdom.

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Where we need to perform the contract we are about to enter into or have entered into with you.

Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by Contacting us.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

We use third-party AI tools to help us work more efficiently. This section explains, in plain terms, what we use these tools for, what personal data may be involved, and how your rights apply. It should be read alongside the sections on how we use your data, who we share it with, international transfers, retention and your rights.

What we use AI tools for

We use AI tools to:

• draft and edit written content, such as emails, reports and proposals;
• analyse information, for example to summarise documents and identify themes;
• produce documents and presentations; and
• record, transcribe and summarise meetings, including video calls.

Where these tasks involve personal data (for example your name and contact details, or what you say in a meeting), that personal data may be processed by the AI tool as part of providing the service to us.

AI tools may also generate new information about you, for example a written summary of a meeting you took part in or notes drawn from documents. Where that information identifies you, we treat it as your personal data and it is covered by this notice.

The AI tools we use and their role

The AI tools we currently use include Claude (provided by Anthropic), Gamma, Gemini and Fireflies. These providers act as our processors. This means they process personal data only on our instructions and for the purposes we set, under a contract, and they are not permitted to use it for their own purposes.

We do not permit these providers to use your personal data to train or improve their own AI models. They may only use it to provide the service to us.

Recording, transcribing and summarising meetings

We may use AI tools to record, transcribe and summarise meetings, including video calls. Where a meeting is being recorded, we will tell you at the start of the meeting, or before it begins, so that you know recording is taking place.

If you do not want a meeting to be recorded or transcribed, you can object. Please tell us before or during the meeting and we will turn off the recording or, where that is not possible, make alternative arrangements with you. Objecting to a recording will not disadvantage you.

AI limitations and safeguards

AI tools can make mistakes, and their outputs can be inaccurate, incomplete or biased. We do not rely on AI outputs on their own. A member of our team reviews them before they are used, and you can ask us to review or correct any AI-generated information that relates to you.

Lawful basis and retention

When we use AI tools, we rely on the same lawful bases set out in the table above, most often our legitimate interests in running our business efficiently and delivering our services, or the performance of our contract with you. We keep personal data held in AI tools, meeting recordings, transcripts and connected systems only for as long as we need it, in line with the retention section below, and then delete it.

Your rights over personal data in AI tools

The rights set out in the “Your rights” section below apply to personal data held in our AI tools, meeting recordings and transcripts, and connected systems, in the same way as to any other personal data we hold. This includes the right to ask for a copy of that data, to ask us to correct or delete it, and to object to our processing.

In practice, this means we can locate, provide a copy of, correct or delete meeting recordings, transcripts and stored AI outputs that identify you. Because we do not use your data to train the providers’ AI models, your data does not become embedded in a model that cannot be edited or deleted.

Automated decision-making

We do not make decisions that produce legal effects concerning you, or that similarly significantly affect you, based solely on automated processing, including by AI tools. AI tools may help inform our decisions, for example by summarising information or drafting analysis, but a person reviews the output and makes the final decision.

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising, which we deal with as follows:

• Promotional offers from us. We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you.
• This is how we decide which products, services and offers may be relevant for you (we call this marketing).
• Where you are already a customer. You will receive marketing communications from us if you have requested information from us or purchased goods, digital products or services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.
• Third-party marketing. We will get your express opt-in consent before we share your personal data with any company outside the Young Foodies group of companies for marketing purposes.
• Opting out. You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time. Where you opt out of receiving these marketing messages, this will not apply to personal data we hold and process for the purpose of the performance of a contract with you or which is necessary for our legitimate interests.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Policy below.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law or if we believe that such action is necessary to prevent fraud or cybercrime or to protect the Site or the rights, property or personal safety of any person.

We may have to share your personal data with the parties set out below for the purposes set out in the table above.

• Our third party service providers who perform functions on our behalf in connection with the operation of our business or providing the services we offer through the Site such as IT service providers and system administrators, third parties, agents and contractors who host and manage data, deliver our products and services, process transactions, receive and send communications, and conduct reference checks on candidates on our behalf. Such third party agents and contractors only use your personal data to the extent necessary to perform their functions.
• Third-party AI tool providers who process personal data on our behalf when we use AI tools to draft, analyse, produce documents and presentations, or record, transcribe and summarise meetings (see “Our use of artificial intelligence (AI) tools” above). These providers act as our processors.
• Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
• Our third party analytics partners to analyse website traffic and understand customer needs and trends.
• Third parties if we are required to do so by law, or if we believe that such action is necessary to: (a) fulfil a government, or regulatory authority request; (b) conform with the requirements of the law or legal process; (c) protect or defend our legal rights or property, our websites or customers.
• Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

We may also disclose aggregate statistics about visitors to the Site in order to describe our services to prospective partners, advertisers, sponsors and other reputable third parties and for other lawful purposes, but these statistics will include no personally identifiable information.