Terms & Conditions

Website and Membership Terms

These are the terms of use for the YF Community (“Community”). The Community is operated by or on behalf of Young Foodies Limited (“YF”, “we”, “us” and “our”). We are a limited company, registered in England. Our registered company number is 16499932, and our registered office is at 2.14 The Food Exchange, New Covent Garden Market, London, SW8 5EL.

Use of the Community will be subject to these terms and by using the Community you agree to be bound by them. Use of your personal information submitted to or via the Community is governed by our Privacy and Cookies Policy.

We reserve the right to change these terms from time to time by changing them on our website (“weareyf.com”). These terms were last updated on 5 December 2023.

The YF Community is a closed membership community aimed at supporting innovative FMCG brands and businesses (“Brand/s”, “you”, “they”).

To become a Member, the Brand must satisfy the following minimum eligibility criteria:

  • The person applying (“Applicant/s”) must be at least 18 years of age;
  • The Brand must be an innovative FMCG brand or business that is looking to scale;
  • The Brand and it’s Ambassadors must be able to contribute to the YF Community;
  • The Applicant must have the necessary authority, power and right fully to bind the legal entity or Brand on whose behalf you wish to be granted access to the Community. If you are not authorised to bind that legal entity or organisation, you must not attempt to apply. By applying, you represent and warrant to us that you are duly authorised.

Further details about eligibility criteria for becoming a Member can be found on our Community website page.

It is the Applicants responsibility to ensure the Brand satisfies all of the minimum eligibility criteria set out above before choosing to apply for YF Community membership. By doing so, the Applicant confirms that the Brand does meet all of the minimum eligibility criteria.

To apply, the Applicant must provide us with accurate, complete and up-to-date contact information, including name, postal address, telephone number, email address, details of the FMCG business, and their position in that company. The Applicant is responsible for the information and products provided to us. The Applicant must promptly update Brand and account information by contacting the Community Manager in the event of any changes to this information.

We reserve the right, in our discretion, to carry out checks (including checks with credit reference agencies) for the purposes of confirming your identity and to establish your creditworthiness. By agreeing to these terms, you agree to our doing so.

If a Brand is successfully accepted as a Member of the Community they can nominate up to 5 Founder & Leader Ambassadors (“Ambassadors”) to gain access to the Community.

An Ambassador must be a senior management level, permanent employee of the Brand and cannot be a contractor, consultant or any other type of temporary employee. Ambassadors will be:

  • Invited to the YF Community Whatsapp;
  • Emailed all YF communications and insights and responsible for sharing where relevant with the rest of the team;
  • Invited to attend Events, including Founders & Leaders only Events.

To enable YF to fully setup an Ambassador, you must provide the Ambassador’s name, job title, phone number and email address.

An Ambassador position cannot be shared within a Member Brand or externally. If someone leaves the Member Brand an Ambassador position can be transferred to another employee of the Member Brand if that employee meets the Ambassador criteria. A request for Ambassador transfer must be submitted to the Community Manager, up to 10 business days are needed for YF to action any Ambassador changes and this is subject to our discretion. An Ambassador position may not be transferred more than twice in a 6 month period.

If a Member Brand has not used all Ambassador positions, and wishes to add a new employee as an Ambassador within the year, they must contact the Community Manager with details of the employee that demonstrate how they meet the Ambassador criteria as well as the required setup information listed above. YF reserves the right to reject any Ambassador allocations at its sole discretion.

YF cannot be held accountable for Member Brand or Ambassador non-utilisation and will not provide any refunds in this event.

Membership is annual, based on the calendar year, being billed annually. The fee for Membership is as set out in our Community website page (“Community webpage”) and fees are exclusive of VAT.

A Brand may join the Community at any point during the calendar year but we do not offer the option to pro rata any fees and the annual Membership fee still applies. If you opt to pay annually, the full annual Membership fee will be payable and provide you with Membership until the end of the current calendar year. 

If the Member Brand is accepted into the Community, they must set up the direct debit for the relevant Membership costs and payment schedule. The Brand and/or Ambassador(s) will not be given access to the Community until the direct debit has been setup. 

If the Member Brand cancels their direct debit, or the direct debit fails, an invoice for the remaining contract value will be raised and payable in full, immediately. Unpaid invoices will result in 8% interest being accrued on a monthly basis from the date the invoice was raised. A Member Brand is to provide the Community Manager and YF Finance team 2 weeks or more notice where a direct debit payment method needs to be changed to avoid this trigger scenario.

Renewal and cancellation:

  • Membership automatically renews every year unless a Member Brand provides fourteen (14) days’ notice of non-renewal ahead of the current Membership term end. 
  • You may choose to cancel your Membership early at your convenience. In this event,we will not issue any refunds of prepaid fees and all unpaid fees through to the end of the Membership term will be immediately payable in full.

Termination for Cause:

  • Either party may terminate this Membership for cause (i) upon fourteen (14) days’ written notice to the other party of a material breach if such breach remains uncured at the expiration of such period, or (ii) if the other party becomes the subject of a petition in bankruptcy or any other proceeding relating to insolvency, receivership, liquidation or assignment for the benefit of creditors.
  • YF may also terminate this Membership for cause immediately if we determine that you are acting, or have acted, in a way that has or may negatively reflect on or affect us, our prospects, or our Members or customers. 

Membership product and fee pricing is subject to periodic review and modification.

You may only use the Community in accordance with these terms.

During the Membership term, we will provide Ambassadors with access to the YF Whatsapp Community, Events, YF News and Insights and other such Community products or services. We might provide some or all elements of the Membership through third party service providers.

You must ensure that all access, use and receipt of the YF Community Whatsapp and any other membership platform, database, etc, by your Ambassadors is subject to and in compliance with these terms.

Ambassadors are the only authorised users of Membership and, accordingly, must not disclose private information to anyone else. You should contact us immediately upon discovering any unauthorised use of your account (see Contacting us). Any breach of these terms and/or any use of your account by anyone to whom you disclose your access will be treated as if the breach or use had been carried out by you, and will not relieve you of your obligations to us.

You may retrieve and display content from the YF Community Whatsapp and Community webpage on a mobile phone, computer screen, print and copy individual pages and, subject to the next section, store such pages in electronic form. Additional terms may also apply to certain features, parts or content of the Community and, where they apply, will be displayed on-screen or accessible via a link.

The YF Community is member only meaning that information shared within the Community can not be shared with anyone outside of the Community. As a member of the YF Community Whatsapp you will, at times, be privy to sensitive or confidential information – Ambassadors agree to protect the confidentiality of other Member Brands and/or Ambassadors and not forward, share, or in any way make public personal, confidential information or any information shared on member-only forums.

Except to the extent expressly set out in these terms, you are not allowed to:

  • ‘scrape’ content or store content of the Community on a server or other storage device connected to a network or create an electronic database by systematically downloading and storing all of the content of the Community;
  • remove or change any content of the Community or attempt to circumvent security or interfere with the proper working of the Community or the servers on which it is hosted;
  • create links to the Community from any other website, without our prior written consent, although you may link from a website that is operated by you provided the link is not misleading or deceptive and fairly indicates its destination, you do not imply that we endorse you, your website, or any products or services you offer, you link to (and do not frame or replicate) the home page of the Site, and the linked website does not contain any content that is unlawful, threatening, abusive, defamatory, pornographic, obscene, vulgar, indecent, offensive or which infringes on the intellectual property rights or other rights of any third party.

You must only use the Community and anything available from the Community for lawful purposes (complying with all applicable laws and regulations), in a responsible manner, and not in a way that might damage our name or reputation or that of any of our affiliates.

All rights granted to you under these terms will terminate immediately in the event that you are in breach of any of them.

You must be 18 years of age or older to apply for and use the Membership.

Registered Member Brands and Ambassadors may be offered the opportunity to sign up to attend events including, but not limited to, Founder & Leader only events, networking events, ad-hoc presentations, online webinars relevant to scaling businesses in the FMCG industry (“Events”).

Events will be advertised on the Community webpage and registered Ambassadors will receive a diary invitation. When you sign up to attend events we would expect you to attend those Events.

Where Events are advertised as Founder & Leader, only registered brand Ambassadors may attend. Where Events are advertised as company wide, Ambassadors may invite further permanent employees of the Member brand. It is the responsibility of the Ambassadors to share company wide invites with their Member Brand employees. Note that consultants or contractors are not eligible to attend any Events and you are unable to send another person outside of your business or bring a plus one or more.

Attendance at Events is exclusively for Ambassadors or Member Brand employees (dependent on how advertised, as above) only.

Some Events may come at a cost. Where this is the case, we will set out the cost (exclusive of VAT) of attending the relevant Event clearly on the Community webpage and in the diary invitation (where relevant). When you sign up to a paid for Event, we will issue you an invoice in respect of that Event, which shall be collected by direct debit at the earliest convenience. In the event that no direct debit is in place, we will issue you an invoice which shall be due and payable immediately.

If you need to cancel your attendance at a paid for Event, you will need to contact us in writing. If you cancel more than 14 days before the date of the Event you will be eligible to a refund. If you cancel 14 days or less before the date of the Event no refund will be payable. In the event that you cancel within the 14 day period but you have not yet paid for your Event ticket, the ticket cost will become immediately payable.

We may also publish information on the Community webpage about other events which are run by third party providers. We will include this information because we think it may be of interest to you but we have no connection with or responsibility for the quality of these events.

We work with external partners to offer you discounts on goods and services which may be of use to your business or brand. We will include details of these partners and any discounts on the Community webpage. To be introduced to any partner please Contact the Community Manager.

Please note that although we may include details of external partners on the Community webpage and may at your request refer you to external partners, we are not responsible for the goods and services which they may provide. You must undertake your own due diligence in respect of any such external partners and enter into a contract directly with them and we will have no liability to you or to any external partner in respect of any relationship which you enter into.

All intellectual property rights in the YF Community Whatsapp and any content of the Community webpage (including text, graphics, software, photographs and other images, videos, sound, trade marks and logos) are owned by us or our licensors. Except as expressly set out here, nothing in these terms gives you any rights in respect of any intellectual property owned by us or our licensors and you acknowledge that you do not acquire any ownership rights by downloading content from the YF Community Whatsapp or Community webpage. In the event you print off, copy or store pages from the YF Community Whatsapp or Community webpage (only as permitted by these terms), you must ensure that any copyright, trade mark or other intellectual property right notices contained in the original content are reproduced.

We may change the format, features and content of the Community from time to time. You agree that your use of the Community is on an ‘as is’ and ‘as available’ basis and at your sole risk.

Whilst we endeavour to make sure that content shared on all platforms of the Community is reliable, correct and accurate, you acknowledge that the Community may make content available which is derived from a number of sources, for which we are not responsible. In all cases, information shared through the Community is not intended to amount to authority or advice on which reliance should be placed. You should check with us or the relevant information source before acting on any such information.

We make or give no representation or warranty as to the accuracy, completeness, currency, correctness, reliability, integrity, quality, fitness for purpose or originality of any content of the Community and, to the fullest extent permitted by law, all implied warranties, conditions or other terms of any kind are hereby excluded and we accept no liability for any loss or damage of any kind incurred as a result of you or anyone else using the Community or relying on any of its content.

We cannot guarantee the continuous, uninterrupted or error-free operability of the Community. There may be times when certain features, parts or content of the Community, or the entire Community, become unavailable (whether on a scheduled or unscheduled basis) or are modified, suspended or withdrawn by us, in our sole discretion, without notice to you. You agree that we will not be liable to you or to any third party for any unavailability, modification, suspension or withdrawal of the Community, or any features, parts or content of the Community.

We cannot and do not guarantee that any content of the Community will be free from viruses and/or other code that may have contaminating or destructive elements. It is your responsibility to implement appropriate IT security safeguards (including anti-virus and other security checks) to satisfy your particular requirements as to the safety and reliability of content.

The YF Community Whatsapp will allow you to upload user-generated content and may also allow you to communicate that content, either to selected recipients or in public areas, such as comments pages, chat rooms, message boards, and/or news groups (collectively User Content Areas). We do not control the material submitted  (collectively User Submissions) to User Content Areas, nor are User Content Areas actively moderated. You are solely responsible for the content of your User Submissions as submitted by you and acknowledge that all User Submissions express the views of their respective authors, and not our views. You agree to indemnify and hold us harmless if we suffer any loss or damage as a result of any User Submissions which you make available in any User Content Areas.

If you participate in any User Content Areas, you must keep all User Submissions relevant to the purpose of the User Content Area and the nature of any topic.

User Submissions must not:

  • contain, transmit, distribute, link to or otherwise make available, or advertise or promote any content that infringes any intellectual property rights or data protection, privacy or other rights of any other person, is defamatory or in breach of any contractual duty or any obligation of confidence, is obscene, sexually explicit, threatening, abusive, harassing, inciteful of violence or hatred, blasphemous, discriminatory (on any ground), liable to cause anxiety, alarm or embarrassment, knowingly false or misleading, or that does not comply with all applicable laws and regulations or is otherwise objectionable (“Prohibited Content“);
  • impersonate any person or entity or otherwise misrepresent your relationship with any person or entity;
  • contain, transmit or distribute any unsolicited or unauthorised advertising, marketing or promotional material or other form of solicitation (spam); or
  • transmit or distribute any virus and/or other code that has contaminating or destructive elements.

You agree that, by submitting any User Submission, you grant us and our affiliates a perpetual, irrevocable, worldwide, non-exclusive, royalty-free and fully sub-licensable right and licence to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display such User Submission (in whole or part) and/or to incorporate it in other works in any form, media or technology, and you waive any moral rights you may have in, or to be identified as the author, of such User Submission. You also agree that any User Submission will also be used by YF for the purposes of improving marketing and tailored content.

Whilst we do not pre-screen User Submissions, we reserve the right, in our sole discretion, to delete, edit or modify any User Submission submitted by you and/or to close any topic, at any time without notice to you.

Complaints about the content of any User Submission must Contact us and must contain details of the specific User Submission giving rise to the complaint.

The YF Community Whatsapp and/or Community webpage may, from time to time, include links to external sites, which may include links to third party offers and promotions. We include these to provide you with access to information, products or services that you may find useful or interesting. We are not responsible for the content of these sites or for anything provided by them and do not guarantee that they will be continuously available. The fact that we include links to such external sites does not imply any endorsement of or association with their operators or promoters.

Nothing in these terms shall limit or exclude our liability to you:

  • for death or personal injury caused by our negligence;
  • for fraudulent misrepresentation; or
  • for any other liability that, by law, may not be limited or excluded.

Subject to this, in no event shall we be liable to you for any indirect or consequential losses, or for any loss of profit, revenue, contracts, data, goodwill or other similar losses, and any liability we do have for losses you suffer is strictly limited to losses that were reasonably foreseeable.

These terms shall be governed by English law.

You agree that any dispute between you and us regarding these terms or the YF Community will only be dealt with by the English courts.

Please apply to join the Community by completing the form on weareyf.com/community.

Please submit any questions you have about the Community or these terms by emailing [email protected] or completing the form on weareyf.com/contact.

Legal Principles for Training Courses

At YF, we believe in goodwill and trust. We do not believe in overcomplicating things and having long legal agreements with our customers – instead please refer to these legal principles which we use to govern any course, programme or package you book through us.

By confirming a place on our courses, you confirm that you agree to these principles which we reserve the right to update from time to time. Please read these carefully and ensure you are comfortable with them before committing to anything with us.

  • The full invoiced amount is due 30 days from course booking or 7 days from the course taking place, whichever comes first.
  • The programme is non-refundable however you can change the attendee name up to 2 weeks before the programme start date.
  • If you do not turn up to the days for whatever reason, we cannot offer any refunds.
  • The full invoiced amount is due 30 days from course booking or 7 days from the course taking place, whichever comes first.
  • The programme is non-refundable and it’s your responsibility to confirm attendees.
  • The majority of courses can accommodate 10 to 15 people and it’s up to you how many slots you fill.
  • If you do not turn up to the days for whatever reason, we cannot offer any refunds.
  • In the event that you have to postpone or cancel within less than 20 working days before the start of the programme we reserve the right to require payment of 50% or 100% if within less than 10 working days of the course fee, plus any expenses incurred.
  • In the event of postponement rather than cancellation we undertake to mitigate these costs where-ever possible, but this will depend on the trainer’s ability to re-sell the day(s), which cannot be guaranteed.
  • It may be necessary for YF to change the content and timing of a programme, the trainer or the date. In this instance, YF will provide new details to all attendees. No refunds will be payable.
  • Whilst we are confident that the third party trainers delivering the programme are appropriately skilled and qualified, we are not responsible for the views, advice and opinion they express.
  • The programme content and materials are provided for guidance purposes only on an “as is” basis, and are not intended to be advice specific or tailored to your particular circumstances on which you should rely. We do not promise that the programme and/or any information obtained by you through the programme will meet your specific requirements, and we are not liable for any losses suffered by you or a business you work for if you place any reliance on the programme content or opinions and views expressed during the programme.
  • All programme materials are for your personal use only and you will not share the programme materials with any person, whether within or outside of your brand.
  • You will not post any programme materials or content publicly.
  • You acknowledge and agree that we and/or our licensors own all intellectual property rights in the programme materials and content. Young Foodies will enforce in full all its rights and interest in the programme content.
  • If you breach any of these principles, you will be asked to leave the programme without any entitlement to a refund.
  • You provide YF with the right to use your brand name in marketing materials for this service.

For any queries, contact [email protected] and someone in the team will be able to help

Online Purchases Terms

This website is operated by Young Foodies Limited, a company registered in England and Wales. Our company registration number is 10499932 and our registered office is at 52 Tottenham Court Road, London W1T 2EH. Our registered VAT number is 268201412. Throughout the site, the terms “we”, “us”, “YF” and “our” refer to Young Foodies Limited, and the terms “you”, “your” and “Brand” refer to the food and beverage business entity using the Shop. You can contact us about anything in these Terms of Sale or about the Shop by writing to us at [email protected].

This page tells you information about us and sets out the legal terms and conditions (“Terms of Sale”) which govern your visit to our “Shop” and the licence of templates, tools and other documents and digital content (“Products”) or purchase of advisory, customisation or other services in relation to the Products (“Services”) from the Shop.

These Terms of Sale will apply to any contract between you and YF for the licence of Products or sale of Services to you through the Shop or otherwise (“Contract”). Please read these Terms of Sale carefully and make sure that you understand them, before using the Shop or buying anything from the Shop. Use of Products purchased by the Brand is subject to the product licence set out at section 6 (“Product Licence”). Please note that before placing an order you will be asked to agree to these Terms of Sale. If you refuse to accept these Terms of Sale, you will not be able to use the Shop or place an order.

We amend these Terms of Sale from time to time and you can review the most current version of the Terms of Sale at any time at this page. Every time you wish to use the Shop, please check these Terms of Sale to ensure you understand the terms which will apply at that time. Your continued use of or access to our website or the Shop, or any order for Products or Services, following the posting of any changes to these Terms of Sale constitutes acceptance of those changes.

Our Shop is hosted on Woocommerce. They provide us with the online e-commerce platform that allows us to licence our Products and sell our Services to you.

This website is a B2B website. As a business customer these Terms of Sale constitute the entire agreement between the Brand and YF in relation to your use of the Shop, the Product Licence and purchase of Services and supersede any prior versions of the Terms of Sale. You acknowledge that you have not relied on any statement, promise, representation, assurance or warranty made or given by or on behalf of us which is not set out in these Terms of Sale and that you shall have no claim for innocent or negligent misrepresentation or negligent misstatement based on any statement set out on this page. By agreeing to these Terms of Sale, you represent that:

  • the Brand is a company, or other body corporate, established and carrying out a food and beverage related business in the jurisdiction(s) notified to YF;
  • the individual entering into this Contract on the Brand’s behalf has the power and authority to do so, and these Terms of Sale and the Contract are valid and binding on the Brand; and
  • the Brand is using our Shop and the Products for business purposes only.

If you are not a food and beverage related brand (for example you are a consultant advising food and beverage related businesses), and would like to purchase a licence for a Product, please get in touch at [email protected].

A breach or violation of any of these Terms of Sale (including, but not limited to the conditions attaching to the Product Licence set out in section 6), will give YF the right to terminate without notice the Product Licence and any provision of Services.

The Brand hereby agrees to fully indemnify, defend and hold harmless YF and its officers, employees, affiliates, agents, contractors, interns, suppliers, service providers and licensors (“Connected Persons”):

  • from any claim or demand, including reasonable legal fees, made by any third-party due to or arising out of your breach of these Terms of Sale, or your violation of any law or the rights of a third-party in relation to the use of the Shop; and
  • for any loss of business or earnings that arises out of a breach of the Product Licence conditions and these Terms of Sale, of an amount equal to the fees which YF would have charged (in accordance with its normal commercial terms then current) had it licensed any such unauthorised use on the date when such use commenced together with interest at the rate provided for in section 3, from such date to the date of payment.

Your submission of personal information through the Shop is governed by our Privacy Policy. We will use the personal information you provide to us to supply the goods and services available through the Shop to you, to process your payment for such goods and services, and if you agreed to this during the order process or elsewhere, to send you other information and updates including about similar Products that we provide. You may stop receiving these at any time by contacting us.

You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer.

Our acceptance of your order for a Product Licence takes place once you have provided payment details and when we email you to accept your order at which point the Contract will come into existence between the Brand and YF. A copy of the Product file will be sent to you as an email attachment file (“Delivery”), normally as part of your acceptance email. The Product Licence commences at Delivery, not when you actually open the email or commence using the Product. If any customisation is required then we will confirm your order of the Product separately and Delivery will occur once the Product has been customised and sent out to you by email. In exceptional circumstances YF may not be able to accept your order; if so, we will inform you of this by email and will not charge you for the Product.

Our acceptance of your order for Services will take place when we email you to accept your order and confirm the details of the Services being provided, at which point the Contract will come into existence between the Brand and YF. Any Services purchased from the Shop will commence on the date agreed with you and time shall not be of the essence in the performance of such Services.

We will assign an order number to your order and tell you what it is when we accept your order. It will help us if you can tell us the order number whenever you contact us about your order.

If you wish to make a change to a Service you have ordered please contact us. We will let you know if the change is possible. If it is possible we will let you know about any changes to the price of the Service, the timing of supply or anything else which would be necessary as a result of your requested change and ask you to confirm whether you wish to go ahead with the change.

Subject to sections above, no changes to the licenced Products are possible once they have been emailed to you.

We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per business or per order, including orders that, in our sole judgement, appear to be placed by contractors, consultants, dealers, resellers or distributors or otherwise contrary to these Terms of Sale.

You agree to provide current, complete and accurate purchase and account information for all purchases made at our Shop (for example, business name, business email address, trade address, territories in which you do business and other information about the Brand). You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.

You acknowledge that the Products and Services may include agreement examples, forms and other information and advice and that such Products and Services may be provided by Connected Persons. Unless expressly stated otherwise, any such information, advice, forms, templates, etc provided as part of the Products and Services are for example purposes only, may not be suitable to your circumstances and should not be considered a substitute for the advice of an appropriately qualified professional. Neither YF nor the Connected Party providing those Products and/or Services will be responsible for any loss, damage or cost resulting from any decisions that are made in reliance on such Products and/or Services, including legal, compliance and/or risk management decisions, except as set out in clause 9 below. You agree that you use the Products and Services at your own risk in these respects.

Before being able to rely on a legal template or other legal Product, advice or other Service available through the Shop, or if Products and/or Services are to include legal advice from a Connected Person, you will be required to enter into an agreement with that Connected Person which sets out the terms on which such legal advice is provided, including the fees, and the Connected Person’s liability for the provision of such legal advice.

Our Products have been created by experts from across the Food & Drink industry. However, having high calibre of creators doesn’t always guarantee perfect Products, which is why we offer a 24-hour repair or refund policy (“RoR Policy”) in the case of material latent defects.

To claim under our RoR Policy, you need to send us an email at [email protected] with your order number, describing in which way your licenced Product is materially defective, or otherwise not aligned with the description we provided in the Shop. For the avoidance of doubt, the 24-hour time period starts from Delivery, as set out at section 1 above, not the point at which you actually download the Product or start using it.

If we, acting reasonably, agree with your claim that the Product is materially defective, than we shall, in our absolute discretion, elect to either:

  • offer you a full refund of the price paid for the Product, in which case your licence to use the Product shall immediately terminate in accordance with section 8 below; or
  • repair and replace the produce free of charge, and we shall endeavour to notify you of when you can expect Delivery of the revised Product.

For the avoidance of doubt, this RoR Policy does not apply in the following instances:

  • where you have made changes to the Product which have resulted in a breakage, failure or fault after the point of download;
  • where the Product is not compatible with your machine or software versions of office, imaging and other desktop software and where we have made the compatibility requirements clear in the Product information prior to your order;
  • where the description of the Product is correct but you change your mind or requirements, or discover following use that the Product does not satisfy your requirements;
  • where any of the events set out in section 2 below apply; or
  • where you are in breach of any of these Terms of Sale, including but not limited to the licence conditions in section 6 below.

Any repairs, changes, customisations or other assistance with or work or advice on a Product which are not covered by the RoR Policy shall be treated as the provision of Services and subject to the applicable terms set out herein.

The price of Products and Services provided by YF will be the price indicated on the order page of the Shop when you placed your order. This price is exclusive of any applicable VAT, which will be included in the final price to be paid by you on checkout and confirmed by email. Prices and descriptions for the Products and Services are subject to change without notice.

You are required to pay all amounts due to us under these Terms of Sale in full without any set-off, counterclaim, deduction or withholding (other than any deduction or withholding of tax as required by law).

If you do not make any payment to us by the due date we may charge interest to you on the overdue amount at the rate of 4% per annum above the base rate from time to time of Lloyds TSB, from the due date until the date of payment.

We reserve the right at any time to modify, limit, or discontinue the Shop (or any part of it or the Products licenced or Services provided pursuant to it) without notice at any time and without liability to you or any third party. We constantly update and improve our Products but are under no obligation to provide you with updated versions of Products if they are updated after you licenced them. In certain cases we may choose, in our absolute discretion, to provide you with updated versions of Products contain certain bug or other functionality fixes.

Occasionally there may be information on our website or in the Shop that contains typographical errors, inaccuracies or omissions that may relate to Product descriptions, pricing, promotions and availability. We reserve the right to correct any such errors or omissions, and to change or update information or cancel orders if any information in the Shop or on any related website is inaccurate at any time without prior notice (including after you have submitted your order, but before it has been accepted). Information on the website or the Shop may be historic, and YF has no obligation to update any information. The images of the Products in our Shop are for illustrative purposes only, and the final Product that you licence may vary slightly.

Subject to the Brand paying the purchase price, the restrictions set out in this section 6, and the other terms and conditions of these Terms of Sale, YF hereby grants to the Brand a limited, non-exclusive and non-transferable licence to use the Products purchased from the Shop (whether or not amended pursuant to any Services also provided by YF) under the Contract for the full period of the copyright in the Product, (the “Product Licence”).

The Product Licence allows the Brand to:

  • use and print the Product for which you have purchased a licence;
  • customise the Product with the Brand’s business specific information and content where permitted and use and distribute the Product and any documents derived from the Product within its business;
  • make a reasonable number of backup copies of the Product as may be necessary for its lawful use. The Brand shall record the number and location of all copies of the Product and take steps to prevent unauthorised copying; and
  • only use the Product for the Brand’s normal internal business operations (which shall not include allowing the use of the Product by, or for the benefit of, any person other than a current employee of the Brand).

Except as expressly stated in these Terms of Sale, the Brand is prohibited from:

  • sharing a Product, an edited version or a variation of, a Product with anyone outside of its business (which shall include allowing any former employees continued use of the Product, or providing the Product to any consultants or other advisors to the Brand);
  • disassembling, decompiling, reverse-engineering or creating derivative works based on the whole or any part of a Product or attempt to do any such thing (or permit any third party to do the same) other than the customisation of the Product in the normal course;
  • selling, reselling, licencing, renting, leasing, commercially exploiting or otherwise making available (whether on the internet or otherwise) the Product, or a slightly edited version of the Product, in any form to any person;
  • removing or altering any logo, trademark, copyright notice, disclaimer, term of use or other YF proprietary notices within the Product;
  • accessing all or any part of a Product in order to build a Product or Service which competes with the Shop, Product or Services;
  • using the Shop and/or Products to provide services to third parties; or
  • accessing or using the Shop and/or Products for any illegal activities.

The Brand acknowledges and agrees that YF and/or its licensors own all intellectual property rights in and to the Shop and the Products available for licence and the Services available for purchase in the Shop, including any updates, modifications or enhancements thereto. Except as expressly stated herein, these Terms of Sale do not grant the Brand or any of its employees any rights to or in patents, copyright, database rights, trade secrets, trade names, trademarks, or any other intellectual property rights or licences in respect of the Shop, or Products.

Purchase of a Product, or of any Services in respect of a Product, shall give the Brand no right to be provided with the background formulae, source code or know-how which is used in creating or customising the Product.

Each Product available in the Shop is protected by copyright law, and each Product Delivered is tagged with a unique identifier so that it can be traced. Any use of the Product outside the scope of the Product Licence set out above shall be a breach of these Terms of Sale and give YF the rights set out in the section below.

Where the Purchase of a Product includes Services or advisory time in respect of the Product, the Brand acknowledges that these should be consumed within 12 months of the Purchase. It is wholly the responsibility of the Brand to utilise the Services or advisory time prior to the expiration of the Product, with timing not to be unreasonably delayed by YF.

The Brand shall notify YF as soon as it becomes aware of any unauthorised use of the Product by any person.

Save as provided by law, the Shop and all Products licenced to you or Services provided to you are (except as expressly stated in these Terms of Sale) provided on an ‘as is’ and ‘as available’ basis for your use. YF does not provide any warranties, representations, promises or guarantees, whether express or implied:

  • that any Products, Services, information, or other material purchased or obtained by you will meet your expectations, be fit for a particular purpose or use terminology, concepts or formulae which are consistent with those used by you or others. The Brand is solely and entirely responsible for checking each Product adequately serves the Brand’s requirements;
  • that the contents of, or results and outputs that may be obtained from the use of, the Products and Services will be exhaustive, accurate or reliable;
  • that the access to and use of the Shop will be uninterrupted, timely, secure or error-free or that any errors in the Shop or Products will be corrected; or
  • of merchantability, fitness for a particular purpose other than that advertised, title, and non-infringement of the Products,
    and all terms implied by sections 13 to 15 of the Sale of Goods Act 1979 and sections 3 to 5 of the Supply of Goods and Services Act 1982 are expressly excluded.

Neither YF, nor any of its Connected Persons, will be liable for the failure of a Product or Service to be of satisfactory quality if:

  • you make any further use of such Product or Service after notifying YF of any defect;
  • the defect arises because you failed to follow instructions as to the installation, use or normal working practice;
  • in the case of legal Services provided by a Connected Person, you fail to sign an agreement with the relevant Connected Person, as set out in clause 9;
  • the defect arises as a result of YF providing a bespoke Product or complying with any requests or specifications supplied by you, whether in the provision of Services or otherwise;
  • you alter or repair the Product without our written consent; or
  • the defect arises as a result of wilful damage, or a breach by you of any of the Product Licence conditions set out in section 6

In no event will YF or any of its Connected Persons be liable under or in connection with a Contract or these Terms of Sale for loss of actual or anticipated income or profits or revenue, loss of goodwill or reputation, loss of data, loss of anticipated savings, or for any indirect or consequential loss or damage of any kind howsoever arising and whether caused by tort (including negligence or our mistake), breach of contract or otherwise, and YF and its Connected Persons’ aggregate liability to you for all losses arising under or in connection with the Shop, Products and Services not excluded herein shall be the total cost of the Product or Service in question purchased from the Shop.

Nothing in these Terms of Sale shall limit or exclude our liability for any matter in respect of which it would be unlawful for us to exclude or restrict liability.

Products

  • The Contract, your Product Licence, and right to use a particular Product, shall continue until the earlier of: (i) the expiry of the Product Licence granted under section 1, and (ii) the termination of the Product Licence by YF in accordance with these Terms of Sale, whether under 8.3 or otherwise.
  • In the event of termination of the Product Licence you will remain liable for all amounts due up to and including the date of termination and you shall be required to delete all copies of the Product (including any backups), and certify to us that you have done so.

Services

  • Without affecting any other right or remedy available to it, either the Brand or YF may terminate the Contract for the provision of Services: (i) by giving the other not less than one week’s written notice; or (ii) with immediate effect if the other commits a material breach of its obligations under the Contract (and the Brand’s failure to pay an amount due for the Services shall be a material breach of this Contract). In the event of termination under this section, the Brand will remain liable for all payments due to YF up to and including the date of termination.
  • Other than as set out in section (a) above, the Contract for Services shall terminate once we have finished providing the Services and you have paid for them.

If in YF’s sole judgement you fail, or we suspect that you have failed, to comply with any term or provision of the Product Licence or these Terms of Sale, we may at any time without notice terminate the Contract and, if applicable, the Product Licence.

The Brand’s rights, title and interest in the Products licenced and Services purchased through the Shop are personal and may not be sub-licenced assigned or otherwise transferred to another person other than (a) in accordance with these Terms of Sale or (b) with our prior written consent. Any attempted sub-licence, assignment or other transfer without our consent shall be void.

This contract is between you and us and no person other than a Connected Party shall have any rights to enforce any of its terms under the Contracts (Rights of Third Parties) Act 1999 or otherwise.

In the event that any provision of these Terms of Sale is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Sale; such determination shall not affect the validity and enforceability of any other remaining provisions.

The delay or failure of us to exercise or enforce any right or provision of these Terms of Sale shall not constitute a waiver of such right or provision.

These Terms of Sale, any separate agreements whereby we provide you services, and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with them or their subject matter or formation, shall be governed by, and construed in accordance with the law of England and Wales, and the English courts shall have exclusive jurisdiction over any such disputes or claims.

YF Starter Programme

Revised 6th July 2026

These terms and conditions (the “Terms”) govern the use of the YF Starter Programme (the “Programme”) offered by Young Foodies Limited (“YF”, “we”, “us” or “our”). By applying for and taking part in the Programme, you agree to be bound by these Terms.

Young Foodies Limited is a company registered in England and Wales. Our company number is 10499932 and our registered office is at Ground Floor, 22 Southwark Bridge Road, London, England SE1 9HB. Our registered VAT number is 268201412. In these Terms, “you”, “your” and the “Brand” mean the FMCG business taking part in the Programme.

Please read these Terms carefully and make sure you understand them before applying for and taking part in the Programme.

Where YF and the Brand sign an Order Form (also known as Statement of Work) for the Programme, that document records the commercial terms specific to the Brand, including the parties, dates, fee, payment terms, the term, refunds and any additional services and rates.

These Terms cover the standard terms of the Programme. Where a signed Statement of Work and these Terms deal with the same point, the specific details in the signed Statement of Work take precedence.

To be eligible for the Programme, the following must be met:

  1. The applicant must be at least 18 years of age.
  2. The applicant’s business (the “Brand”) must be an FMCG brand or business seeking to scale into retail.
  3. The business must be registered at Companies House in the UK.
  4. The applicant must have authority to bind the Brand and its legal entity to these Terms. By applying, you confirm that you are authorised to act on behalf of the Brand.

Applying for the Programme does not guarantee a place. YF decides who is accepted, at its discretion. A brand joins the Programme only once YF has confirmed acceptance and, where a fee applies, payment has been received.

YF will provide the Brand with membership of the Starter Programme including:

In scope

  • Regular pod sessions (usually weekly, excluding bank holidays) across the year covering sales, supply chain, marketing and general commercial advice, led by YF specialists.
  • Access to YF’s topic specialists across sales, supply chain, marketing and finance.
  • One Notion login, giving access to programme materials, session content and resources.
  • Additional logins are available at £250 + VAT each.
  • Membership of the wider YF community of challenger brands.
  • A 10% discount on YF’s other services, available for as long as the membership is active.

Out of scope

  • Introductions to customers, retailers, buyers or partners on the Brand’s behalf. YF does not provide warm introductions or share third-party contact details externally as part of membership.
  • Guaranteed retailer listings or investment.
  • One-to-one paid consultancy or hands-on delivery of sales, supply chain or marketing work. This is available separately under YF’s other services.
  • Anything not listed under ‘In scope’ above.

The Programme depends on a respectful, open community. Members are expected to treat other members, guests and YF’s team with respect, to keep what is shared within the community, and to take part in the sessions, the community and the WhatsApp group in good faith. YF may remove anyone whose conduct harms the group or its members.

The Brand and its founders are expected to engage actively with the Programme.
Any breach of these Terms in any way, including failure to pay on time or to take part appropriately, may result in removal from the Programme.

Only two founders per brand may attend each session. This keeps participation and resources fair across all members.

If the designated founders cannot attend a session, another founder from the same brand can take their place.

Attendance rights cannot be transferred to anyone who is not a founder. Only a founder or equivalent representative may attend on behalf of the Brand.

Up to three founders may join the Starter Programme WhatsApp group.

Membership runs for a fixed term and can end early if the Brand graduates. The length of the term, the graduation trigger, how membership renews, and when membership ends are set out in the Brand’s Statement of Work.

  1. Termination by the Brand. The Brand may cancel its participation at any time by written notice.
  2. Termination for cause. YF may end the Brand’s participation immediately if the Brand fails to meet its obligations, including non-payment or not taking part appropriately, and may remove the Brand from the Programme.
  3. Termination due to insolvency. If the Brand becomes subject to bankruptcy or insolvency proceedings, stops trading, or cannot pay its debts as they fall due, YF may end participation immediately.

Either party may also end this agreement immediately, by written notice, if the other seriously breaks these Terms and does not put it right within 14 days of a written request to do so.
The fee and refund consequences of ending membership are set out in the Brand’s Statement of Work.

YF has sole discretion over which of its team members, employees and consultants deliver the Programme. The people involved may change from time to time, and YF is not obliged to use any particular person.

During membership and for six months afterwards, the Brand will not, without YF’s written consent, engage, employ or contract any of YF’s team members or consultants it met through the Programme, outside the Programme itself. The Brand will also not use the community, the sessions or the WhatsApp group mainly to market or sell its own products or services to other members, beyond normal, good faith participation. Breach of either is grounds for removal from the Programme.

The Programme may feature guest speakers, and YF may point the Brand towards preferred suppliers or other third parties. YF is not responsible for the views of guest speakers, or for any third party it introduces or recommends. Any dealings the Brand has with a third party are the Brand’s own, and at its own risk.

  1. Giving and using feedback. We will ask for feedback, including suggestions, comments and revenue numbers about your experience of the Programme or our services. By giving feedback, you agree that we may use, change and share it for any purpose, including improving our services, without payment or acknowledgement.
  2. Revenue information. Each month you agree to give accurate revenue figures as part of the feedback process. Revenue numbers will be treated as confidential and will not be disclosed to third parties without your consent, except for to allocate you into the correct pods.
  3. Everything else. All other feedback is not treated as confidential unless we agree otherwise in writing.
  1. Recording sessions. By taking part, you agree that YF may record sessions, including live workshops, one to one coaching and group discussions. Recordings may include audio, video, chat transcripts and anything else shared during a session.
  2. Using content created in the Programme. Any content, ideas, discussions or materials generated within the Programme may be used by YF for marketing, educational and commercial purposes. This includes promotional materials, case studies, testimonials, learning resources for other clients, and public or private distribution.
  3. Marketing and promotion. YF may use recordings and content in its marketing, including on websites, social media, advertising and other channels. You grant YF a perpetual, worldwide and royalty free licence to use, edit, reproduce and distribute the recordings and content in any format or medium.
  4. Sensitive information. YF will make reasonable efforts to avoid sharing personally identifiable or highly sensitive information, but you are responsible for what you choose to share. If you want to keep something out of public use, it is your responsibility not to share it in the session.
  1. Any materials, resources or information YF provides during the Programme remain YF’s intellectual property.
  2. The discussions, workshops, templates and resources shared within the Programme are confidential to the Programme. You will not disclose YF’s confidential information, or anything shared by other members, to anyone outside your business without YF’s written permission. This does not limit YF’s own right to record, use and publish content as set out in Recording, content and marketing above, or to use feedback as set out above.
  3. Disclaimer. Resources provided through the Programme or the portal were created in the past and are not updated regularly. They are for guidance only and should not be treated as a complete or current source of information. You should check up to date sources and use your own judgement when applying anything shared through the Programme.

YF grants the Brand a limited licence to use the materials made available through the Programme, including all resources, templates, frameworks, session content and anything on Notion (the “Materials”). The licence is not exclusive and the Brand may not transfer it. It lasts for as long as the Brand is a member.

Under this licence the Brand may:

  • use and print the Materials it has access to;
  • access the Materials within its business;
  • share the Materials with its own current employees only, and only with people on the business’s own work email domain;
  • make a reasonable number of backup copies for its lawful use, keeping a record of how many copies exist and where, and taking steps to prevent unauthorised copying; and
  • use the Materials only for the Brand’s normal internal business operations, which does not include use by, or for the benefit of, anyone who is not a current employee of the Brand.

The Brand may not:

  • share the Materials, or an edited or varied version, with anyone outside its business, including letting former employees keep access or giving the Materials to any consultant or adviser to the Brand;
  • share the Materials with anyone who does not have a company email address;
  • share login or access details with any former employee, consultant or adviser;
  • disassemble, decompile, reverse engineer or create derivative works from any part of the Materials, or attempt to, or let anyone else do so, other than normal customisation for its own use;
  • sell, resell, license, rent, lease, commercially exploit or otherwise make the Materials, or a lightly edited version, available to anyone, whether online or otherwise;
  • remove or alter any YF logo, trademark, copyright notice, disclaimer, term of use or other YF notice within the Materials;
  • use any part of the Materials to build a product or service that competes with the Starter Programme, the Materials or YF’s services;
  • use the Programme or the Materials to provide services to third parties; or
  • use the Programme or the Materials for anything illegal.

YF, and where relevant its licensors, owns all intellectual property rights in the Programme and the Materials, including any updates, changes or improvements. These Terms give the Brand and its employees no rights in YF’s patents, copyright, database rights, trade secrets, trade names, trademarks or any other intellectual property, other than the licence set out here. Membership gives the Brand no right to the underlying formulae, source or know-how used to create or customise the Materials.

The Materials may carry a unique identifier so that any copy can be traced back to its source. Any use of the Materials outside this licence is a breach of these Terms and gives YF the rights set out in Breach and remedies below. The Brand will tell YF as soon as it becomes aware of any unauthorised use of the Materials by anyone.

When membership ends, the licence to use the Materials ends. The Brand must stop using the Materials and delete or return any copies it holds. The restrictions in this licence continue to apply to anything the Brand still holds after membership ends.

If the Brand breaches these Terms, including the Product licence, YF may do any or all of the following: suspend or withdraw the Brand’s access to the Programme and the Materials; end this agreement; require the Brand to stop the breach and to return or delete any Materials it holds in breach; and seek damages from the Brand for the loss caused. YF may also seek an injunction or other court order to prevent or stop a breach. These remedies are in addition to any other rights YF has in law.

Membership is personal to the Brand. It is for the Brand’s own team and cannot be shared with, or transferred to, any other person or company without YF’s written consent.
Membership covers only the one Brand that applied and is named in the Brand’s Statement of Work or application. If the founder or the company behind the Brand wants to bring a different brand onto the Programme, that brand needs its own membership, applied for and charged separately under a new agreement.

YF may use trusted third party AI tools to help deliver and improve the Programme. Where the Brand’s information is put into these tools, YF uses accounts set up so the provider cannot use that information to train its models, and does not use or share that information beyond what is needed to run and improve the Programme.

Each party will comply with UK data protection law. YF will use any personal data the Brand shares only as needed to run the Programme, will keep it secure, and will not use it for unrelated purposes. Our privacy policy, available on our website, explains how we handle personal data.

The Programme provides general commercial guidance and support. It is not regulated financial, investment, legal, tax or accounting advice, and should not be relied on as such. The Brand should take its own professional advice before acting on anything shared through the Programme.

  1. Nothing in these Terms limits either party’s liability for fraud, for death or personal injury caused by negligence, or for anything else that cannot be limited by law.
  2. To the fullest extent permitted by law, YF is not liable for any indirect or consequential loss, including loss of profit, revenue, contracts, sales, goodwill, savings or data.
  3. YF’s total liability for any claim arising from the Programme will not be more than the total fees the Brand has paid for the Programme.
  4. The Programme provides guidance and support. YF does not guarantee any particular commercial result, and the Brand remains responsible for its own decisions.

Any formal notice under these Terms must be in writing and given by email, to the Brand at the email address it has given YF, and to YF at [email protected]. A notice is treated as received on the next working day after it is sent, unless the sender is told that the email did not arrive.

If something is not working for the Brand, we would always rather hear it early. Please raise it with your Programme Manager first, and we will do our best to put it right before it becomes a formal matter.

The sections on Feedback, Recording, content and marketing, Intellectual property and confidentiality, the Product licence, Breach and remedies, Membership and transfers, Non-solicitation, Limitation of liability, Governing law and this section continue to apply after membership ends, along with any other section that by its nature is meant to survive.

Entire agreement. These Terms, together with any signed Statement of Work, are the entire agreement between the parties about the Programme, and replace any earlier discussions or representations. Neither party relies on any statement that is not set out in these Terms or the Statement of Work.

Assignment and subcontracting. YF may assign, transfer or subcontract any of its rights or obligations under these Terms. The Brand may not assign or transfer any of its rights or obligations without YF’s written consent.

Events outside our control. YF is not liable for any failure or delay caused by something beyond its reasonable control, and will let the Brand know if such an event affects the Programme.

No waiver. If YF does not enforce a term, or delays enforcing it, that does not waive its right to enforce it later.

Severance. If any part of these Terms is found to be unenforceable, the rest continues to apply.

Third party rights. No one other than the parties has any rights under these Terms by virtue of the Contracts (Rights of Third Parties) Act 1999.

These Terms and the Programme are governed by the law of England and Wales. Any dispute will be dealt with exclusively by the courts of England and Wales.

We may update these Terms from time to time. The current version will be posted on our website, and where a change is material we will let current members know. If you carry on in the Programme after a change is made, you accept the updated Terms.

We may also modify, update or discontinue parts of the Programme, including its features, content or availability, for example to improve it, to meet legal requirements, or to keep it secure and working. We will not reduce the core of what membership offers during a term the Brand has already paid for.