I went for lunch the other day with a senior leader from the worlds’ biggest retailer and, when we asked what they look for in the brands they scale with, the answer was “founders that genuinely hear other perspectives”.
Bringing it back to first principles means to step back and ask the question ‘why’? It means creating space in the working week to think. It means starting with a blank piece of paper.
Bringing it back to first principles means to step back and ask the question ‘why’? It means creating space in the working week to think. It means starting with a blank piece of paper.
A brand’s most common failure is to consider the category or shopper perspective for the pitch being made. Your product may be unique in your eyes, but others need to be taken on that journey too; what consumer need, or shopper mission, is it satisfying?
Businesses and leaders need to be offering a wide range of training courses that will enhance employee skills and empower individual’s learning and development.
Covid accelerated cheesegeek’s e-commerce side of the business leading to stability and a structure that could now focus on marketing, resulting in their first senior hire, a new Marketing Director.
Rapid grocery delivery, or q-comm, has taken the UK by storm over the last couple of years but it can be a complex channel to navigate. Here are some thought-starters on how to maximise the opportunities available.
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