Join the YF Community where the most exciting brands expand business relationships, gain exclusive insights and plug into the YF ecosystem.
Since 2017, YF has run the UK’s most trusted community for innovative FMCG brands. Membership allows brands to rub shoulders with those that can really make a difference and, as a result, houses some of the most explosive brands in the industry.
Members can network with Founders and Leaders from fellow brands through formal and informal events both online and offline.
What’s included?
Members hear inside knowledge and stay in the know with our regular news updates, insight-based events and industry connections.
What’s included?
Members enjoy PR opportunities, commercial leads, discounts and more through our collaboration with press, media, retailers, investors and partners.
What’s included?
“The YF Community’s breadth of events provides you with the opportunity to continuously meet new people from different brands, all helping you to see new ways of approaching and overcoming challenges.
It’s safe to say that VITHIT has benefited massively from being a member of the YF Community. “
UK Managing Director
The YF Community is a free network for founders and operators building challenger FMCG brands. We’ve removed membership fees to open access to sharper insight, stronger connections and clearer standards for what “ready to scale” really means in today’s high-stakes retail market.
If you’re building, operating or scaling a brand and want practical insight, relevant connections and fewer expensive mistakes, you’re in the right place.
Apply below to join the YF Community.
The YF Community is a free, curated network for ambitious challenger brands in FMCG. It is designed to help founders and senior leaders navigate the realities of scaling into and within retail – not just getting listed, but staying listed.
The Community is for:
It is not open to consultants, agencies or service providers.
Brands apply via a short application form.
We review every application to ensure the Community stays relevant, high-quality and action-oriented. Not all applications are accepted.
No. The YF Community is free to join.
We’ve removed fees to make it easier for high-potential brands to access the right insight earlier, while keeping the network curated through clear entry criteria.
Members get access to:
Events include:
Events are designed to be practical, high-quality and relevant to what brands are facing right now.
Events run consistently throughout the year, with a clear annual rhythm rather than ad-hoc meetups.
Events are open to founders and senior leaders – and sometimes whole teams – from brands accepted into the Community. When capacity is limited, priority access is given to YF clients and the highest-potential brands.
Some sessions may be founder or client-only depending on the topic.
No. You do not need to be a YF client to be part of the Community.
The Community sits alongside YF’s advisory and delivery services and is often the first way brands engage with YF.
The Community doesn’t replace YF’s services.
It helps brands:
When brands are ready for hands-on support, YF’s sales and supply chain services step in.
Access is typically for founders and senior leaders, but there are ways to get your whole team involved.
WhatsApp groups and event access are structured around role and relevance to keep conversations focused and useful.
Subscribe to our mailing list to stay in touch with the latest news, insights and updates from YF.
Our Preferred Suppliers are a selection of businesses that we have vetted and trust to recommend to our brands. We have negotiated discounts or deals with many of them.
Access to the list and discounts is a benefit to Community members only.
Not a member yet? Find out more here