Nowhere needs change more than the consumer goods industry, but nowhere is change harder.
The products we consume every day have a profound impact on our health, wellbeing, and that of the world around us. However, what is accessible to the average consumer remains stuck in the past.
YF is here to fix that.
Our goal is to drive innovation in FMCG
We do this by working hand in hand with retailers and investors to make it easier for them to find and scale high potential brands. At the same time, we provide advisory and support services to brands to help them achieve their potential.
Together, we believe this drives the flywheel of progress.
Brands work with us on their journey to mainstream success. Our broad capabilities, combined with our deep knowledge of the market allows us to impact brands quickly and effectively in the areas they need the most.
Retailers work with us to serve shoppers better. We provide streamlined innovation discovery for buying teams and actively support with the management of high-potential suppliers.
Investors work with us to feel confident in their portfolio. We provide intelligent investment and buy-side sourcing, and our world-class platform team supports everyday portfolio needs.
Unique insight over the full market
Applying our insight from thousands of brands and hundreds of thousands of pieces of data, we have established a methodology to understand the biggest predictors of future success in the FMCG market.
We have turned this into 2 useful tools: our Growth Model© which helps us assess the business in the context of a standard growth journey, and our Intello© dataset which gives us 100% read over the UK FMCG market and allows us to identify the most interesting propositions.
We understand each stage of a brand's growth
We have more experience of scaling FMCG brands than anyone else in the UK. This has allowed us to crystallise the levers that make a successful brand – and those that create growth blockers.
We have designed our Growth Model to ensure all support is best-fitting to the brand we are working with, and the data tells us it works.
From our research, brands working with YF grow on average 27x faster than the market.
In Growth Stage 7, as you talk more about the value of the business and its eventual sale or continued investment case, you are focused on demonstrating a story of global scalability and replicability. Growth, revenue and EBITDA become the core measures of success.
Meet some of our team
Data & Technology
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