2023 top projects:
Sales channel diversification

Whether it is D2C brands moving into Grocery or Foodservice brands moving into D2C, brands partner with YF to achieve their omni-channel strategies.

Channel Diversification Projects 1

Common diversification routes

Channel Diversification Projects 2

D2C to Grocery

Activities include:

  • Establishment of retail ready packaging
  • Retail supply chain design and organisation
  • Systems and internal processes setup

Channel Diversification Projects 3

Grocery to Foodservice

Activities include:

  • Product and packaging modifications
  • Product cost engineering
  • Supply chain establishment
  • Go to market plan

Channel Diversification Projects 4

Foodservice to Grocery

Activities include:

  • Brand creation
  • Retail ready packaging
  • Category proposition
  • Retail supply chain design and organisation

YF can help from advisory to making it happen

"I need advice"

We would deploy a specialist advisor (or team of advisors) onto your business to carry out business model assessments and design operating model improvements, ensuring you can make change decisions with confidence.

"I need you to do it for me"

If you need more than just consultancy, we will run organisational change projects for you. These can include setting up your supply chain, creating your financial models, establishing your systems infrastructure, defining your sales proposition and plan, and many more common needs.

"I need a mix of advice and action"

All support provided is entirely bespoke to your needs so get in touch and we will put together the package required to get you live in your new channel quickly and with confidence.

Preparing a chilled meal solutions brand for grocery expansion

YF partnered with a foodservice focused chilled meal solutions brand with their large scale expansion into grocery.  This involved 9 SKUs going into 2 of the UK’s largest retailers.

Our role was:

  • Full project definition and management for the expansion into Grocery
  • Supporting the product development workstream to adapt the product and brand to be fit-for-grocery
  • Setup the full grocery supply chain
  • Establish the ways of working and processes with the retailers
  • Build the team


The outcome was a successful launch into grocery, diversifying the business away from foodservice.


Channel Diversification Projects 5

Speak to our team

Get in touch with our team to discuss your brand’s channel diversification plans and whether we can help.

Channel Diversification Projects 6
Theadora Alexander

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