2023 top projects:
UK market entry

International brands partner with YF ensure they are both scoping and launching in the UK with maximum ROI. We act as the single trusted partner throughout the process.

UK Market Launch Projects 1

YF can support from scoping to execution


Indicative Deliverables

Market scoping

You are clear on what the market looks like for your categories and recommendations can be made around ‘where to play’.

  • Size of prize
  • Channel overview
  • Pricing and promotions by channel
  • Competition by channel

Strategy definition

You have a clear growth strategy that all stakeholders are bought into and that takes into account the current and forecasted market conditions to give the you the best chance of success.

  • Review of in-house, fully distributor led, and hybrid operating model scenarios for the UK
  • Category strategy and story
  • Supply chain strategy
  • Commercial strategy

Plan definition

You have a detailed plan to achieve the strategy and can use this to allocate investment.

  • Detailed action planning
  • Workstream definition
  • 24 month target P&L

Establishment of infrastructure

You are ready to trade according to the plan defined.

  • Hiring of relevant staff
  • Engagement / tender for partners and third parties
  • Production of retailer sell-in decks

Activation of plan

The business is running smoothly with the right areas being owned by YF and other areas being owned by your team. The plan is being achieved.

YF teams can take on various roles in the scaling of the business locally. Get in touch for more information.

How Firelli USA made a decision about their UK market operating model

UK Market Launch Projects 2

When a successful US condiments brand wanted to assess the opportunity for UK market scaling, YF advised on their operating model and go-to-market strategy, allowing the founders to make an easy commercial decision.

“We engaged Young Foodies to help us better understand the potential of the UK market, and the different approaches we could take with our brand.

They performed an excellent, clear and insightful piece of work that helped us make a quick decision. They were great to work with and I would highly recommend leaning on their expertise.”

Elwyn, Founder and CEO


UK Market Launch Projects 3

Speak to our team

Get in touch with our team to discuss your brand’s UK market entry plans and whether we can help.

UK Market Launch Projects 4
Theadora Alexander

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