Sales & Commercial Services

Brands partner with YF as an extension of their team to help win new distribution points, manage existing accounts and instill best-in-class commercial standards.

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Trusted by

Three ways brands partner with YF

1. One-off project delivery

Brands engage YF to manage discrete projects to progress their commercial function and inject best practice when it matters most.

Top projects include...

CPI support

Retailer sell-ins / pitches

Sales strategy definition

Category strategy

Market scoping exercises

JBP reviews

2. Advisory and everyday support

Brands partner with YF to help build business plans, assist in resolving customer related challenges, and give trusted practical advice.

3. Retail sales development

Brands engage YF to take on the everyday management of key accounts behind the scenes, leaving them to focus on key conversations and winning new business.

Popular customers

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Strong relationships with retailers

Proven track record of growing business

360° support

Bespoke setup to your needs

Trusted by brands to deliver growth

“YF took the time to understand what we really needed and built a bespoke scope to deliver against it.


Having full confidence that the day to day is being covered by an experienced team is invaluable.


Alongside this, the help, advice and forum to bounce ideas around, has allowed me to maintain momentum in the business and helped me to focus on where my team and I can add most value.”

Founder, CEO

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Speak to our team

Get in touch with our team to discuss your sales and commercial ambitions and to understand how we can support you to successfully scale.

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Theadora Alexander