FMCG Account Management Training

About the course

Are you handling large national accounts? Are you being expected to lead JBPs, establish effective promotions or influence your rate of sale in store? This intensive 2 day programme is focused on managing and optimising your accounts on an ongoing basis, giving you the confidence that you are not missing a trick.


  • Build your confidence managing accounts
  • Understand your levers of influence
  • Know the language of the buyers
  • Ultimately, get more from your listings

The course covers

  • Joint business planning
  • Building balanced JBPs
  • Considerations and timing in a business plan
  • Networking effectively
  • Understanding different types of promotion
  • Building an effective promotional calendar
  • Analysing promotions
  • Data sources
  • Turning data into insight
  • Field activity
  • Driving sales outside of store
  • Supply chain and collaborative planning

Designed for

This course is designed for anyone who manages large sales accounts on an ongoing basis.

Meet the trainer

Account Management is taught by Helen. Previously with PepsiCo, Cadbury Schweppes and Britvic Soft Drinks, Helen has a strong track record in Sales and Category Marketing at Director level. She has spent the last 10 years working as a strategic consultant developing and delivering learning programmes for FMCG clients. She understands what is needed to be successful and is highly effective at engaging individuals and teams.

Hear from your peers…

“I found this course incredibly useful and valuable, and it’s made me feel really excited about our potential in this space and has made me think about it in a whole other way, and much more strategic way”


“This is the best training course I have been on! It’s been so insightful”


“Helen was great and engaging. She also made me think deeper about certain areas and helped me to examine myself so that I can improve going forward. Very practical advice and great templates, just about putting them into action without her help now! Thank you.”


“Helen has a vast wealth of experience, interesting course from start to finish. Helen knows her business for sure, and keeps the course interactive and fun too. Left armed with fresh new ideas to implement. Worth the investment.”



  • Location and format: In-person in Central London
  • Duration: 2 days in-person
  • Dates: 14th and 15th May 2024
  • Price: £980 + VAT per attendee


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