FMCG Negotiation Training

About the course

There comes a point in your brand’s life, where it is imperative that you are trained in Negotiation. Why? Because those on the opposite side of the table to you are.

This programme cuts through the complexity of traditional negotiation training to deliver exactly what you need to protect your commercial interests now and in the future.

Key highlights include:

• Avoiding the #1 rookie mistake in negotiation and the simple action to prevent it.
• Three Key Foundations for approaching negotiations positively and collaboratively with customers.
• Three Critical Skills that drive 80% of negotiation success.

The programme spans two engaging days, featuring seven hands-on negotiation challenges inspired by real-world examples from major UK retailers. Each challenge blends theory with practice, ensuring the skills are ready for immediate application. Dedicated time is also included for planning your next customer negotiation, with coaching & support, delivering immediate ROI.

This is a must-attend for all sales teams and anyone that regularly negotiates contracts, prices and terms with external suppliers.

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Outcomes

• Deliver more competitive deals
• Feel confident walking away from the wrong deals
• Navigate a complex negotiation with logic and structure
• Identify the signals of negotiation in your opponent
• For founders: feel confident that your team are getting the best deals possible

Designed for

• Anyone negotiating large values either on the buy-side (supply chain, marketing and product) or the sell-side (sales team).
• Great for sales people dealing with buyers, and supply chain / marketers in a buying position.

Meet the trainer

Our brilliant Negotiation Trainer is a seasoned professional with 24 years of experience in buying and selling within the FMCG sector. With a strong background at industry giants like Diageo and Greene King, he has honed his skills in negotiation and sales. Now, he applies this vast expertise to support SME brands, helping them thrive by equipping attendees with the tools to maximize value in any negotiation. This practical course, led with energy and enthusiasm, offers key insights into how professional buyers are trained, empowering you to anticipate their tactics and respond with confidence and effectiveness.

Hear from your peers…

 “The YF Negotiation Training was highly useful. It’s given me a great set of tools and learnings to use going forward and implement into both professional and personal life. The session involved participation from the whole group and supported where needed – now it’s time to put it all into practice!”

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“This Negotiation Training course gave a comprehensive overview of how the negotiation process works. From positioning to behavioural elements, it covered everything and anything that plays into the process.”

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“A great course preparing you to negotiate with a number of different customers and suppliers. The course gives you the skills to read the actions of the other party plan, respond and close appropriately.”

⭐⭐⭐⭐⭐

“Really great. Learned loads about the theory behind negotiation and provided amazing opportunities to practice.”

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Logistics

• Location and format: In-person in Central London
• Duration: 2 full days of training
• Dates: 15th & 16th April 2025
• Price: £980 + VAT per attendee