Solutions for Retailers

Retailers work with us to better serve their shoppers. We provide streamlined innovation discovery and advisory for category teams and actively support with the management of high-potential suppliers.

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Solutions that help you prioritise innovation

Finding and managing the right innovation can be time consuming and, when category teams are busier than ever, it is often deprioritised. Our solutions make it easier and more enjoyable for retailers to get the right products on shelves for their shoppers and to scale them effectively. Retailers work with YF in three ways.

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Product discovery
and sourcing

Our clients work with us on product sourcing to ensure they have the best brands available for their category strategy.

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SME supplier management

Our clients have many smaller suppliers and need support managing them well everyday. This keeps all suppliers equally happy and feeling supported.

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For select clients, we act as an always-on extension to their team providing insight into new, different and interesting brands so innovation is always at the forefront of culture.

Our results speak for themselves​

Since launching YF has worked with hundreds of brands, representing more than £1bn in annual retail sales. CAGR across our portfolio of clients is more than 100% – 27x faster than the market.

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How GoPuff gained more than 300 new SKUs in just 2 weeks

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“Gopuff prides itself on having a shopper-first range, which means understanding all the smaller suppliers as much as the bigger ones.

We have been blown away by how quick and easy it has been to step-change our offering in partnership with YF.
Their knowledge of the space is second to none and the positive impact our sales figures from the collaboration is clear to see.”

Ben, Head of Category, Europe


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Get in touch for some advice

Get in touch with our team to understand how we can support with your innovation needs.

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Theadora Alexander

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