The UK CPG market is the ripest in Europe for US, Canadian and Australasian brands. The consumer trends are similar, the GBP-USD is attractive and the logistics and tech landscape is advanced. And right now, with the weakness of the Pound Sterling, now is the time to be investing in this market.
In fact, YF has worked with more international brands on their market launch this year than ever before.
But what is the right operating model for you?
We have outlined 3 popular models for brands looking to launch in the UK
1. Fully distributor led
Outsource all sales and marketing to a third party distributor who takes exclusive rights to the UK (and possibly European) markets.
Hire a local Country Manager and key members of staff, but outsource all non-core activities – these will depend on the business strategy.
3. Full international launch
Replicate exactly what you have done in APAC or the US – build a team, get an office and build from scratch.
Clearly, there are pros and cons of each and we have seen brands succeed in equal measure with all 3 routes.
Are you thinking about launching into the UK or Europe and need some support getting it right?
Data shows that the brands who work with YF grow 24x faster than the market average. Our advisors can support you to scope, strategise, define operating models and eventually make it happen.
Sounds like we could help? Book in for an advisory chat today.
Who are YF?
Nowhere needs change more than the consumer goods industry, but nowhere is change harder. The products we consume every day have a profound impact on our health, wellbeing, and that of the world around us.
However, what is accessible to the average consumer remains stuck in the past. YF is here to fix that. Our goal is to drive innovation in FMCG.
We do this by working hand in hand with retailers and investors to make it easier for them to identify and get behind high potential brands. At the same time, we provide advisory and support services to brands to help them achieve mainstream scale. By supporting both sides, we can drive the flywheel of progress.
Our services span Market Entry and Expansion, Discovery Support, Portfolio Management, Innovation Consulting, Training, Supply Chain Management, Recruitment, HR, Commercial and Financial Advisory.
Our insight is uniquely fueled by our not-for-profit Brand Community which gives us a pulse over more than 1,500 brands in the UK.
Want to scale your brand? Get in touch with us today.
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