Pukpip needed to be in a position where they could successfully bring retail-ready products into the UK.
Leaning in to YF’s expertise in navigating regulatory requirements, setting up supply chain operations and securing the necessary infrastructure to support smooth entry into the UK, the preparation began.
With only one manufacturer at the time, Pukpip needed support to scale. YF set up detailed product specifications and Quality Assurance Standards (QAS) for the manufacturing process to ensure everything was compliant and ready for large-scale production.
Setting up the process for importing the product into the UK was complex due to the ingredients – chocolate (classified as a product of animal origin) and bananas. Navigating the relevant customs and import requirements for both ingredients was a critical part of the project, requiring detailed research and coordination to ensure a smooth import process.
By the time of launch, YF had helped Pupkip by providing an end-to-end solution, from technical specifications to a reliable supply chain.
In the 3 years of working with YF, Pukpip has achieved several significant milestones. They secured their first retailer listing with Ocado, began selling products to a customer in the Middle East, and successfully launched three new products.
YF’s guidance and expertise have played a crucial role in helping Pukpip expand and reach these key business goals.
“Working with YF was transformational for our UK launch – they took us from having just a manufacturer in Ecuador to a complete, retail-ready operation. Their expertise in navigating complex regulatory requirements and setting up our entire supply chain was invaluable, enabling us to secure our first Ocado listing and expand internationally.”
Zara Godfrey, Managing Director
1. “You need more than just a product to launch successfully”
Having a manufacturer isn’t enough. You need proper quality standards, supply chains, and regulatory compliance all set up before entering a new market.
2. “Complex regulations need expert help”
Food imports have tricky rules, especially for ingredients like chocolate and bananas. Getting specialist support saved Pukpip from costly compliance mistakes.
3. “The right partner accelerates growth”
In three years with YF, Pukpip went from one manufacturer to securing Ocado listings, international sales, and three new product launches.
Brands partner with YF to build robust and resilient operations that can deliver on customer promises at scale.
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