How Gosh! found the perfect manufacturing partners to scale product innovation

Gosh! had ambitious plans to develop two new products. The concepts were in place, but scaling them up for large-scale production was a challenge. Without the internal capacity to take on the manufacturer search in-house, they needed expert support to ensure their vision translated into viable, scalable products.

With strong existing distribution across major retailers, Gosh! needed to find manufacturing partners who could meet their standards, production capabilities, and long-term growth needs, without compromising on quality.

Let the strategic manufacturer search begin

Recognising the level of expertise needed for a successful execution, Gosh! made the decision to outsource the process to YF. With our deep industry connections and structured approach, we led an end-to-end manufacturer search tailored to their specific product requirements.

Comprehensive Research: We conducted a deep dive into the manufacturing landscape to identify partners that aligned with Gosh!’s needs.

Supplier Vetting & Outreach: Engaged with potential partners to assess capabilities, scalability, and compliance.

Detailed Reporting: Delivered a final shortlist of five high-potential manufacturers, complete with insights on their strengths, weaknesses, and suitability for each product.

By managing every stage of the process, we ensured that Gosh! had the data and guidance
needed to make informed decisions on their next steps.

Two new manufacturing partners secured

Gosh! were really happy with the proposed manufacturers, ultimately selecting two different partners to produce their two distinct products. The selection process was transparent, strategic, and aligned with their long-term vision, allowing them to move forward with confidence.

And beyond

Gosh! is now set to launch these two new products in 2025, bringing their latest innovations to market knowing that their supply chain can support future growth.

“YF were great in their support with our sourcing project. They were thorough in understanding what was necessary in finding the right supply partners and in being clear what success looked like, offered a number of solutions and were transparent in the pros and cons of the potential suppliers they had found and were supportive in the early conversations with the suppliers.

Overall, we were very pleased with the outcome and would certainly recommend them to other companies looking for support in finding suppliers. We have since worked with a number of the companies recommended.”

Jake Schneider, former Chief Innovation Officer at Gosh! (now MD at Mondarella, Spark Foods)

Key takeaways

1. “Don’t leave manufacturing to chance”

A structured search process ensures you find the right partners, not just the most available ones.

2. “Transparency is key”

Understanding the trade-offs between suppliers helps make informed decisions with long-term benefits.

3. “Outsourcing can accelerate success”

Leaning on industry experts can de-risk critical operational decisions and save valuable internal resources.

Need help finding the right suppliers to scale your innovation? Let’s talk.

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